For the average baseball fan attending a game can be an enjoyable experience, but traveling to all the baseball stadiums around the country prove to be even more exciting. Imagine collecting publications created by a local designer or design studio from each of the 30 baseball teams that cover the United States and Canada. Each publication would reflect the geography and culture that surrounds the stadium. The collection would be very unique and rich with cultural insight into the design of the local region.
My goal was to create a “template” or InDesign file that could be downloaded and used as a tool to create a specific souvenir for the traveling baseball fan. The template would set forth very rigid constraints upon the designer it would provide a minimum and maximum format size for the designer to follow.
FirstPitch is the result through which I created using the template. This particular souvenir is for the fans that travel to PETCO Park in San Diego, which houses the San Diego Padres. I chose to highlight military day and invented a fictitious story of three veterans traveling along the downtown trolley and meandering through the Gaslamp Quarter to arrive at the great stairs of PETCO Park. The story unfolds as the military planes fly overhead to the singing of the National Anthem. The colors are significant because they are the colors of the San Diego Padres, but I also used them as a representation of the old versus the new or gold versus navy blue, which is apparent in the juxtaposition of the airplanes, bombs and camouflage. What makes this piece even more unique is that it was screen printed on found papers that are personal to a retired Navy man that was stationed in downtown San Diego during World War II. It was also bound in the folder that housed all of his saved documents.