Dickies Holiday Campaign. Gifts That Work. I was contracted to art direct, design, and deliver the holiday gift guide for Dickies. I conceived of the look and feel for the textural backgrounds to shoot in the studio. I collaborated with a stylist and production studio to prop and stylize the various categories and looks. I designed and built out the web headers, web modules, landing page features, emails, and paid and organic social.

This is a strong narrative rooted in the work-life balance of rugged, stylish, and functional apparel for both men and women paired with everyday textures of plywood, concrete, canvas, and brick.