PROJECT: Vans x Modernica Collection. A furniture company with a rich history based in Los Angeles for over 25 years, Modernica is responsible for revitalizing the nearly lost art of high-pressure fiberglass molding. With an attention to detail and craftsmanship, this collaboration brings together two Southern California brands that celebrate products used as a canvas – encouraging creative expression through reinterpretations of classic design." Vans.com
Responsibilities: Art Direction through collaboration with Creative Director, shared concept generation with Digital Team and Environment Design Team. Worked with photographer at two locations (Modernica Factory and Pink Motel) and in-studio for product photography.